- wo 18 november 2026
- do 19 november 2026
The SEO-Day is the leading trade conference for search engine optimization, Generative Engine Optimization (GEO), and AI-driven marketing. The 2026 edition at the RheinEnergieSTADION in Cologne brings together more than 520 participants for a day with over 30 speakers, practice-oriented sessions, and intensive networking.
The SEO meeting place of the DACH region for over fifteen years
The SEO-Day was founded by Fabian Rossbacher with the ambition to establish a high-quality SEO conference in his hometown of Cologne. Since then, the event has grown into the largest and most respected trade conference for SEO, GEO, and AI marketing in the German-speaking world, with over fifteen years of editions under its belt. The event traditionally takes place at the RheinEnergieSTADION, a recognizable and easily accessible venue in the heart of Cologne.
A day earlier: the exclusive ExpertDAY
ExpertDAY 2026 takes place on November 18, 2026, the day before SEO-Day itself. This is a private, secretive expert program by invitation, accessible exclusively to a maximum of 100 participants selected by lottery from the first 300 SEO-Day ticket buyers. The theme is AI Entfesselt 2026, with AI coding at its core: how do teams work faster and deeper with AI, and how are marketing and IT converging? The location is a secret spot in Cologne. No recordings, photos, or published program are permitted, and no public communication afterward is allowed: what happens at ExpertDAY stays at ExpertDAY. An ExpertDAY ticket costs €399 excl. VAT and can only be purchased after the event.
Three content pillars on the SEO Day itself
The SEO-Day 2026 program focuses on three interconnected themes. Classic search engine optimization covers technical SEO, link building, content strategy, and rankings in Google. Generative Engine Optimization (GEO) delves into how visibility works in AI search engines such as ChatGPT, Perplexity, and Google’s AI Overviews. And AI in online marketing demonstrates which AI tools and strategies are directly applicable in SEO and marketing practice. The speakers come from the forefront of the German-speaking SEO field, including names such as Johannes Beus (SISTRIX), Marcus Tober (Semrush), and Juliane Bettinga (SEOSOON).
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