- di 6 oktober 2026
- wo 7 oktober 2026
- do 8 oktober 2026
This is the most important international trade fair in Europe for floriculture and landscape architecture. The event brings together producers, garden centers, and architects to explore the latest trends in ‘green living’ and urban nature. The focus is on sustainable horticultural techniques and the integration of greenery into modern urban planning.
Innovation in the green sector
Iberflora serves as the central meeting point for the professional horticultural chain in Southern Europe. The organization aims to promote natural solutions for climate adaptation in urban environments. During the 2026 edition in Valencia, the synergy between aesthetic landscape architecture and functional biodiversity will take center stage, with an emphasis on the economic value of a green living environment.
Landscape design and engineering
The program offers conferences on water management in arid regions and the role of vertical greenery in cooling buildings. Experts present new plant varieties resistant to extreme weather conditions and discuss the automation of floriculture. There is a strong focus on ‘Garden Centre Quality’ certification and new retail concepts that cater to the growing consumer demand for houseplants and outdoor living.
For architects and buyers
The target group consists of buyers for garden centers, landscape architects, urban planners, and suppliers of horticultural technology. The event offers unparalleled opportunities for finding new suppliers of plant material and logistical solutions. For professionals, the trade fair is indispensable for updating their knowledge of green infrastructure and establishing strategic contacts in the Mediterranean market.
