EICMA 2026 (International Motorcycle and Accessories Exhibition)

EICMA is the world’s leading trade fair for the motorcycle industry. In Milan, all major international brands present their latest models and innovations. The event combines business meetings with spectacular demonstrations and focuses on the future of two-wheeled mobility, including the growing sector of electric motorcycles.

What is the event?

EICMA has a history dating back more than a hundred years and is now the most visited motorcycle trade fair in the world. It is organized by the Italian Association for the Two-Wheeler Industry. The event is unique because it strikes the perfect balance between a business platform and a public festival. Manufacturers often choose Milan to showcase their world premieres to the press. In addition to the presentation of vehicles, there is also a strong focus on accessories, safety gear, and components.

Program and content

The 2026 program is divided into trade days for the press and trade, followed by days for the general public. There are enormous exhibition halls filled with the latest motorcycles, scooters, and e-bikes. Outside, there is a special area called ‘MotoLive’, where spectacular races and freestyle demonstrations take place. During the congress part, sessions are organized on urban mobility and the impact of new EU regulations on the sector. Visitors can also participate in test rides on specially constructed circuits to experience the latest electric models for themselves.

Who is the event for?

This event is the most important appointment on the calendar for professionals in the motorcycle industry, such as distributors, dealers, and manufacturers. Professional racers and sports teams are also present for sponsorship consultations. In addition, the show attracts hundreds of thousands of motorcycle enthusiasts and collectors from all over the world. For journalists, it is the ideal place to cover the latest news. The mix of commerce, technology, and passion makes it an event that appeals to a very broad and international audience.

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