AI Marketing Event 2026 – Derde Editie

The AI Marketing Event is the premier Dutch marketing conference on the application of AI in advertising, SEO, email marketing, and market research, organized by Frankwatching. The third edition at Jaarbeurs Utrecht revolves around the question of how to combine the power of AI with the fundamentals of strong marketing.

From AI proliferation to an approach that works

For marketers, the playing field is changing rapidly: fewer clicks, less data, and less control over what works. Old certainties are disappearing, while the pressure to remain visible, relevant, and distinctive is only increasing. Frankwatching is organizing the AI Marketing Event in response to this shift, with over 300 participants and 20 speakers in the previous edition.

Three central issues

The program revolves around three themes. From AI proliferation to an approach that works: how do you prevent chaos in your team without direction, and what does and doesn’t work in practice for other marketing teams? Staying visible when clicks disappear: what determines whether a brand is still visible in AI responses, and how do you link meaningful KPIs to that? Keeping your brand distinctive: how do you provide AI with guidelines so that the human touch and a unique tone of voice are preserved. Sessions cover topics including vibecoding for marketers, GEO (Generative Engine Optimization), agentic email marketing, and self-learning social advertising.

For whom?

Marketers, content managers, SEO specialists, email marketers, and marketing team leaders who want to get a grip on the use of AI within their marketing practice.

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