- ma 5 oktober 2026, 13:00 – 18:00
Seminar on marketing psychology and behavioral science in Utrecht. Four speakers, including Alexander Klöpping and Professor Stefan van der Stigchel, share knowledge about attention, persuasion, and human behavior. Suitable for marketers, communication professionals, and entrepreneurs.
Marketing and psychology in Utrecht
At the intersection of marketing and behavioral science, this seminar at TivoliVredenburg Utrecht brings together four speakers, each from their own field: technology, cognitive psychology, behavior, and marketing psychology. The afternoon is designed for marketers, entrepreneurs, and communication professionals who want to understand what drives people.
Speakers with expertise
Alexander Klöpping takes his audience into the world of AI and the future of media. Stefan van der Stigchel, Professor of Cognitive Psychology at Utrecht University, shares his knowledge on attention and human behavior. Jeanne Bakker speaks about motivation and human behavior. Christ Coolen concludes as a marketing psychologist and expert in persuasion techniques.
Program at TivoliVredenburg
The program combines lectures with practical insights from behavioral science. The focus is on applicable knowledge: how attention works, how to persuade, and how to use this in daily marketing practice. Afterwards, there is an opportunity to network with other professionals in the field of marketing and communication.
Who is this seminar for?
The conference in Utrecht is suitable for anyone with a background in marketing, communication, or entrepreneurship. Professionals wishing to delve into behavioral science or consumer psychology will also find valuable insights here. Continuing education in the field of marketing strategy and human behavior takes center stage.
Want to know more about this marketing conference?
Professionals who wish to continue developing themselves in the fields of marketing and psychology will find all information about the program and speakers on Christ Coolen’s event page.
