- do 19 november 2026, 10:00 – 17:00
Leefstijlvinder Live is an annual study day for professionals in the leisure sector. In ‘s-Hertogenbosch, policymakers, destination marketers, and entrepreneurs gather around new research into day recreation and target group segmentation. With workshops, case studies, and a keynote.
Leefstijlvinder Live is the annual study day event for destination marketers, policymakers, and entrepreneurs in the leisure sector. The second edition takes place at the Verkadefabriek in Den Bosch: once a biscuit factory, now a cultural hotspot that perfectly aligns with the theme of day recreation. Anyone working with the Leefstijlvinder model for target group segmentation, or who wants to learn more about it, has come to the right place.
New research into day recreation
Central to this congress are the latest results from the Leefstijlvinder research into day recreation, conducted by the affiliated partner agencies in collaboration with MarketResponse. Which activities suit which lifestyle? Is someone more likely to choose a walk, a museum, or an amusement park? And how does an organization translate that knowledge into smarter choices in policy, marketing, and offerings?
Program in Den Bosch
The program combines research presentations, case studies, and workshops. Consultancy firms and destinations share concrete examples, such as lifestyle-based influencer marketing, visitor experience in city centers, and area development based on lifestyles. Participants choose from several practical workshops, including optimizing the shopping experience, real-time content optimization with AI, and concept development for day recreation offerings.
Keynote and networking
A frontrunner from the tourism and leisure sector takes the stage and shares their approach to target group segmentation. Last year, the director of Efteling stood on this stage. During lunch and the closing drinks reception, there is an opportunity to meet fellow professionals and exchange knowledge. Networking is part of this day.
Who is this event for?
Leefstijlvinder Live targets everyone working on destination marketing, leisure policy, area development, or visitor experience. This includes destination marketers, destination managers, tourism and recreation policymakers, and entrepreneurs in the leisure sector.
Sign up for Leefstijlvinder Live
Professionals looking to deepen their expertise in target group segmentation and meet colleagues from the field will find a full day of substance and connection in Den Bosch. View the program and reserve your spot via the event page.
