- di 1 september 2026, 19:30
Digital Dialogues #24 is a free lecture and networking event in Zwolle about SEO, AI search, and GEO. Speaker Chantal Smink shows how AI is changing the way we search. Interesting for marketers, SEO specialists, and digital professionals.
The future of AI Search
Nearly half of consumers use AI to find products and services. This is changing how people discover brands. Google is no longer the only starting point. Increasingly, the target audience asks questions of an AI tool. Digital Dialogues #24 at Hedon Zwolle dives into this shift and shows what that means for marketers, SEO specialists, and digital professionals in the Northeast Netherlands.
The role of SEO, GEO and agents.
Chantal Smink is the author of the book *Het Contentkanon* and an expert in SEO, content marketing, and AI search. She will give a presentation on the future of search and the role of GEO, LLMO, and AEO. She will show where opportunities lie now that AI agents are increasingly searching independently. The question, therefore, is: what does your website do when fewer people, but more agents, visit it?
Program and networks in Zwolle
The presentation is followed by a panel discussion with industry professionals. The evening concludes with drinks and an opportunity to network. Digital Dialogues takes place quarterly and attracts marketers, communications professionals, and digital specialists from the region. It is a gathering for anyone who wants to understand how online marketing and search engine optimization are changing due to AI.
Grow as a digital professional
Professionals looking to keep their knowledge of content marketing, online marketing, and digital marketing up to date will find a practical evening here, free from unnecessary theory. The presentation provides immediately applicable insights for daily practice. Anyone wishing to continue developing in a fast-moving field will find Digital Dialogues #24 a good reason to come to Zwolle.
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