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Meaningful encounters: This is what (Young) Professionals want when visiting congress or business event

New research by Freeman and UFI shows that visitors to events come primarily for valuable connections. More than 8 in 10 visitors cite “gaining meaningful contacts” as the main reason for attending a conference or trade fair, far above just gathering information.

What visitors really want at events

The latest trends show that visitors are looking for:

  • Targeted contacts with colleagues
  • Concrete insights that can be applied immediately
  • Personal experiences that match their needs

How can you make a difference as an event organiser?

Successful event organisers take a different approach:

  1. Targeted networking activities
    No general get-togethers, but activities where people with similar interests can find each other.
  2. Smart technology for better matches
    Tools that help visitors meet the right people
  3. Strategic space layout
    Creating places that encourage spontaneous conversations
  4. Targeted sessions in small groups
    Specific meetings on topics that people really want to talk about

New ways to measure success

Event organisers are increasingly looking beyond visitor numbers and focusing more on:

  • Number of new business contacts
  • Quality of the connections made
  • Specific follow-up agreements
  • Directly applicable insights

Practical tips for your event

Want to capitalise on these trends? Then try:

  • Redefine networks for your specific target group
  • Use matchmaking tools that suit your event
  • Plan activities around common themes
  • Create spaces that facilitate conversation

 

How Congresagenda.nl helps with thi

Congresagenda.nl brings your event to the attention of professionals who are actively looking for development and valuable contacts. By placing your event here, you will reach:

  • Motivated professionals
  • People who are specifically looking for your type of event
  • A target group that values meaningful encounters

By focusing on facilitating valuable connections, you will not only attract more visitors, but also ensure that participants return and become ambassadors for your event. Make sure your event is found by the right professionals. Register your event on Congresagenda.nl.

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Sources

This article is based on insights from the following reports from the CLC-VECTA knowledge base:

About Congresagenda.nl: The place where event professionals search for relevant trade meetings, conferences and exhibitions. We help organisers of conferences, exhibitions, workshops and other business events reach their target audience and professionals develop themselves.

This article was created with the support of artificial intelligence (AI) and was subsequently reviewed and supplemented by our editorial team with industry-specific knowledge.

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