- vr 11 september 2026
- za 12 september 2026
- zo 13 september 2026
- ma 14 september 2026
This is the most influential event in the world for the media, entertainment, and technology industries. It brings together tens of thousands of professionals to explore the future of content creation and distribution. The combination of a high-profile conference and a gigantic trade fair makes it the heart of the global broadcasting world.
Innovation in media and entertainment
IBC offers a unique overview of the technological shifts shaping media consumption worldwide. The organization focuses on themes such as 8K video and the use of artificial intelligence in journalism. The event is where major manufacturers showcase their latest cameras and software solutions to the market for the first time.
Program and speakers
The conference program features lectures by visionaries from Hollywood and tech giants from Silicon Valley. The impact of streaming platforms and changes in consumer viewing behavior are discussed extensively. There is also a strong focus on sustainability in media production and combating disinformation through new technological tools.
For media professionals
The target audience is very broad and includes technicians, producers, and strategists from the broadcasting world. It is also an essential event for advertisers who want to stay up to date with the latest distribution opportunities. During these days, the RAI Amsterdam is completely taken over by the international media elite for networking sessions.
